
Case Study
Theory & Essence
A leading Dental Clinic and Medispa creating beautiful skin and healthy smiles to families on the NorthShore.
Overview
Contributed to the development of the first and second generations of the website.
Developed strategies for the dental, medi-spa, and online e-commerce flywheel, significantly reducing customer acquisition costs from thousands to tens of dollars for the dental and medi-spa business units.
Achieved a consistent double-digit growth month-over-month increase in e-commerce sales revenue.
Managed comprehensive website marketing efforts, including SEO, paid ads, social media, and other channels, with an ad spend of thousands of dollars per month.
Provided mentorship and advisory support to the leadership team, introducing e-commerce concepts and technologies to enhance business growth.