Case Study

Theory & Essence

A leading Dental Clinic and Medispa creating beautiful skin and healthy smiles to families on the NorthShore.

Overview

  • Contributed to the development of the first and second generations of the website. 

  • Developed strategies for the dental, medi-spa, and online e-commerce flywheel, significantly reducing customer acquisition costs from thousands to tens of dollars for the dental and medi-spa business units. 

  • Achieved a consistent double-digit growth month-over-month increase in e-commerce sales revenue. 

  • Managed comprehensive website marketing efforts, including SEO, paid ads, social media, and other channels, with an ad spend of thousands of dollars per month. 

  • Provided mentorship and advisory support to the leadership team, introducing e-commerce concepts and technologies to enhance business growth.